WebSep 21, 2010 · 20 Famous Rebranding Stories. ... And when discussing reasons why, successful marriages between two brands is one of the classic examples where a re-branding becomes the right thing to do, and the new logo is embedding all the hopes for a happily ever after story. This is how it happened for FedEx & Kinko’s. WebDec 8, 2024 · 2. Durex. As Durex reposition their brand to become more sex-positive and inclusive, the logo got a much-needed refresher. London-based Havas replaced the clinical-looking capsule logo of the last few years with a clean, casual, single-line logo. The new look acts as a clean, simple stamp on the evolving brand.
15 Awesome Rebrand Examples That Tell a Great Brand …
WebApr 10, 2024 · One last example of great use of negative space is Kölner Zoo’s logo. You will find a giraffe and a rhino as negative space inside the elephant figure. Conclusion. And that makes it 40 logos in total. The next time you encounter a logo, pay closer attention to all the details because most tell an additional story! WebMay 7, 2024 · Most notably, this includes the launch of five private label brands: Tru Red (pens, notebooks and other office basics); NXT Technologies (wireless chargers and … how old is the water
The 10 Most Successful Rebranding Campaigns Ever
WebNov 25, 2016 · The new brand messaging, logo change, and a more modern mission statement make Keds a great example of rebranding while maintaining the core values. 3. Stella Artois. Among other fruitful rebranding examples is a famous beer Stella Artois. Stella Artois has been around since 1336 and was originally brewed as a limited edition … WebNov 17, 2024 · It is personal. The hashtag is simple, short and the name of the movement, and it translated well into dozens of other languages. - Jim Heininger, Dixon James - Rebranding Experts. 3. #RebuildTheWorld WebIn terms of getting rebrands wrong, this was about as bad as it gets. Mastercard managed to transform an iconic logo into a confusing and unsightly mess, damaging its brand image in the process. Even worse, it cost them a whopping $1.5 million for this design (part of a near-$10 million for the branding as a whole). how old is the weekend singer 2021